As an applied artist it is your purpose to translate your client's desire into texture, sheen, and movement. Understanding the psychological affects of color will help you in this interveiwing process and give you a greater understanding of your client's needs. In this one-day course we will study in-depth the emotional, behavioral, and physical response to color and how it pertains to linking the color for a given environment to your customer's emotional wants. Color psychology helps with analyzing your clients needs as well as creating the desired finish. This skill will empower you with the ability to predict their desired experience with your company. We will also spend time analyzing environments that are comprised of color schemes that evoke common elements of our contemporary society.